{Demo} 10 Steps to everyday cruelty-free makeup


Wow, what a week it was! Not only am I down with the flippen flu but our little Staffie pup, Zeus, got hit by a car on Wednesday evening. Our neighborhood is still traumatized by my mortifying bawling in the middle of the street – before even knowing whether he was hurt. The fact is, he was 😦  The 24-hour veterinarian confirmed that his leg was “mors-af” and that he also had blood on his lungs. They gave him morphine for the pain and sent him for x-rays as soon as the drugs kicked in. Thursday morning, they quoted us R15 000 for an operation, which included the insertion of a steel pen. We took him for a second opinion at PDSA (People’s Dispensary for Sick Animals) who gave the same diagnosis, but quoted merely R4000 – thank goodness for NGO’s! So our big boy was omitted to the hospital and underwent his little op. He came home drugged and confused yesterday morning but is already doing so much better. It will be a while before he’ll chase his favorite green ball or try to dig holes into our bedding again, but for now, he recovering well with loads of cuddles.

Zeus accident

The actual topic of today’s blog post is about cruelty-free make-up application. I recently had the wonderful opportunity to conduct a makeup demonstration at one of Beauty Without Cruelty’s High Tea events. I wanted to show the ladies how to use makeup to enhance their beauty – the compassionate way!

In my opinion, makeup shouldn’t be used to hide away your flaws, but rather to embrace what you have and to have a little fun.  One product or one tip can make the world of a difference, and we all deserve to feel as beautiful as we are. I am not a professional makeup artist at all, but shared the tips and tricks I discovered from playing around with glosses and powders.

For the demo, I covered the basic principles of applying everyday makeup. I also showed the ladies three ways to make their makeup last all day. Thereafter, I took it one step one step further and showed our guests how easy it is to transform their natural makeup to a glamourous evening look. All the makeup and brushes used for the demo (and mentioned in this post) are from Woolworth’s BWC-approved color range.

Woolworth's cruelty-free makeup


  1. Start off with a clean, moisturized face.
  2. Apply a small layer of WW Face Smoothing Primer (R 210.00) prep your “canvas” before painting. The primer will smooth out fine lines and fill pores, giving your skin a silk-like surface.
  3. Apply WW SPF 15 Concealer (R 99.95) to the under-eye area using your ring finger. Softly pat the sensitive skin until the concealer is blended in. Do the same with imperfections (pimples, marks, dark spots, etc.).
  4. Apply WW Longwear Max Cover Foundation (R 140.00) using a foundation brush, but blend the foundation using a beauty blender (R39 from Dischem). TIP* always apply your makeup upwards to lift your features
  5. If you have oily skin or want to create a matte look, apply WW Compact Pressed Powder (R180) in Translucent, using a powder brush.
  6. Apply WW Powder Blush (R160) in Sugar & Spice, using a blusher brush. Smile and apply upwards 🙂
  7. Fill in your eyebrows with WW Eyebrow Kit (R140) using an angled powder brush. Be careful not to create caterpillars above our eyes! TIP* Dab the brush in powder & tap the brush on your hand before application to shake off excess product.
  8. Apply a layer of WW 3-in-1 Mascara (R150.00) to your top lashes only
  9. Apply a WW Long Lasting Lipstick (R140.00) in Naturally Pink (or another light color of your choice)
  10. Set your look with WW Make-Up Finishing Spray (R89.95) – a lightly fragranced spray that conditions the skin and locks your makeup in place.

Woolworth's cruelty-free makeup

To go from day to night, simply:

  1. Add WW 3-in-1 Mascara (R150.00) to your bottom lashes as well
  2. Dap WW Strobing Glow Cream (R99.95) to your cheekbones to accentuate and highlight your skin
  3. Remove your daytime lipstick and replace it with a darker color such as WW Long Lasting Lipstick (R140.00) in Richly Red

Woolworth's cruelty-free makeup


  • ALWAYS remove your makeup before going to bed. I use WW Eye Makeup Remover Liquid (R99.95) or plain coconut oil.
  • I am NOT sponsored by WW – I just love using their products. They have a wide variety of quality products that doesn’t break the bank.
  • All products from the WBeauty range is cruelty-free, but not everything is vegan. You can refer to the product info on their website to find out which items are plant-based.
  • ALWAYS refer to the BWC Humane Guide to ensure you only buy products that are cruelty-free.



Leo xx

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